Zenit Italia S.r.l selects Key To Win s.r.l., in partnership with Ematrend s.r.l., to make its debut in the world of racing over the weekend of 13-14-15 June, during the World Superbike event at the Misano World Circuit.
On this occasion, Zenit will sponsor Nicolò Bulega, the 2015 Junior Moto3 World Champion, the 2023 Supersport World Champion, and the 2024 Superbike Vice-World Champion in his inaugural season with the official Ducati Aruba Superbike team. Zenit, a company based in Modena, has evolved into a multinational entity with a strong presence across various markets, distinguished by its expertise in designing and implementing water treatment technologies. Recently, it has become part of the Japanese colossus Tsurumi Pump. The company’s core business is the design, manufacture and distribution of submersible electric pumps for domestic, civil and industrial applications.
Key To Win s.r.l. emerged from the collaboration between Davide Bulega and Jgor Antonelli, two ex-racers with a passion for all sports. Davide and Jgor, bound by a touch of pride, a shared desire to tell stories, and a deep-seated belief in their ability to share experiences, passions and expertise, have drawn on 35 years of experience to form the perfect ally for those seeking to align their image with the world of sports and events. Their goal is to captivate hearts by immersing people in the emotions connected to their passions.
Lorenzo Bottan, CEO and Legal Representative of Zenit Group, says:
“Our growth can be attributed to the talent and professionalism of individuals with serious expertise in the design and implementation of technologies. Sometimes, partnerships emerge through a shared ethos and a convergence of values between the parties involved. Such is the case with Zenit and Nicolò Bulega. Between the two companies, numerous commonalities exist: competition, innovation, technology and fair play, a determination to expand within their respective industries, and a shared pride in showcasing Italian excellence on the global stage. Zenit's desire to form a partnership with Key To Win, led by Jgor Antonelli and Davide Bulega, stems from these initial considerations. We are confident that this collaboration marks the start of a journey that will bring significant achievements and satisfaction to both parties."
Davide Bulega & Jgor Antonelli (CEO KTW)
Bulega: “It is undoubtedly crucial for us to be able to be able to partner with a company like Zenit, but more importantly, to be able to count on the shared ethical values that unite KEY TO WIN and Zenit Group. We will do what we can to ensure that our partnership reinforces the connection between the worlds of sport and entrepreneurship, blending passion with business.”
Antonelli: “Sport breaks down barriers. Both in Italy and internationally, its various manifestations are of significant importance from an economic, entrepreneurial, technological, competitive, communication and branding point of view; it carries considerable significance, appeal and prestige. Sport has permeated society in every aspect: it captivates, sets trends, entertains, thrills, serves a purpose, fuels dreams, and gives rise to legends. Sport transcends all markets and fosters the creation of businesses."